The forces of globalization have fundamentally changed the
way we do business. It wasn’t so long ago that our clients were in nearby
cities or maybe other provinces or states. Now they can be across the world in
unfamiliar markets. These emerging markets are the main sources of economic
growth. To succeed, Canadian entrepreneurs have to be there.
Among the most important of these bourgeoning economies is
India. Over the last two decades, India has been one of the fastest growing
large economies in the world. Despite the tremendous opportunity this presents,
India can be a daunting destination for the uninitiated. Its 28 states, 7
territories, 15 major languages, hundreds of dialects, several major religions,
tribes, castes and sub-castes make up a country that is tremendously diverse
and complex.
That is why Murli Nedungadi's book is a must read for any
entrepreneur looking to venture to India. Written with a clear love for his
native country, Access India is rich with practical advice and informed insight
about the people and culture of India. And with Prime Minister Stephen Harper
recently stating that "the Government is putting India at the centre of
Canada's Asia policy," Murli's book is timely and even more significant.
Murli has generously share his knowledge and experience about how to do
business in India.
Read it from cover to cover or use it as a handy reference
guide to answer questions as they arise. The richness of the material is in the
way Murli has integrated the key things you need to know about travelling and
doing business in India. It is an excellent base of knowledge, one that could
only come from someone who has experienced India from inside and out. I am
certain that it will save you time, money and effort.
As India evolves and its story gets written, Canadian
business can be a valuable contributor. Opportunities abound in this immense
country that is transforming due to economic liberalization, technology and a
growing urban middle class. Canadian entrepreneurs have the capacity to participate.
Access India makes taking that step a little easier.
Excerpt:
Postcard from India
It is not unusual for Indo-Canadians to promise their
Canadian friends that their friends or relatives in India will do them a
favour. In the case if my client, George, his friend had, in all good faith,
asked his cousin if he could help. Turning down a request, especially from
family, is a no-no and so the cousin had agreed to help to make his relative
happy and to save him face. If the relative is also an entrepreneur, he will
also hope there might be a business opportunity in it for him. Of course, when
the time comes for the relative to deliver, he may decide he has neither the
time nor contacts as promised.
It is quite typical in India, where families are large and
share common interests, to refer business to relatives, even when they are not
really up to the job. While the Canadian businessperson should be appreciative
of the contacts, he or she should avoid being completely dependent. If you want
service, you need to pay for it. A network of contacts is important but
developing it takes an investment of time, money or both
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